SOFT POWER AFFECTING FACTORS IN CHINA
运用波特五力模型和主成分分析等方法，基于2008年中国31个省市数据，实证研究了中国文化软实力的影响因素，并提出政策建议。
This paper mainly analyses the situation of China's cultrual soft power,using the American Professor Porter's Competitive Advantage Theory of the five factors which is production;demand;related and support industries;enterpries strategy,organization and competition;opportunities and government.At the same time,this paper indexes the five affecting factors and empirically study the affecting factors of China's cultural soft power,by introducing the PCA(Principal Component Analysis)method and OLS(Ordinary Least Square)method and using the cross-sectional statistics samples of China's cultural soft power from 31 China's provinces and cities of the year of 2008.On the basis of qualitative and quantitative analysis,this paper made a series of policy recommendations on how to improve China's cultural soft power competitiveness.