A STUDY ON THE STRATEGY OF EXPLOITING INBOUND TOURIST MARKET OF HUBEI PROVINCE
分析了湖北省入境旅游市场的现状和主要问题,提出了开发该市场的策略,对旅游管理者和研究者有参考价值。
The inbound tourist market is the main sector of tourism industry of Hubei province, how to exploit the inbound tourist market in an effective way is of vital importance to the rapid development of international tourism of Hubei province. This paper based on the analysis of current situation of the inbound tourist market of Hubei province, expounds the principle problems to be solved when exploiting the inbound tourist market of Hubei province, then the author elaborates the strategy of exploiting the inbound tourist market of Hubei province.