Spatial-temporal Dynamic Changes of Inbound Tourism Market and Market Expand Strategy in Fujian Province
运用旅游集中指数、年集中指数和IPA模型，分析了福建省入境旅游市场的时空演变和区域差异，发现市场依赖港澳台、竞争格局不均，建议关注女性、老年等细分市场并加强区域合作。
Applying tourist concentration index,yearly concentration index,IPA model,basing on the relevant thoery of tourism demographic,this paper anlyses spatial-temporal evolution of inbound tourist marketing in Fujian Province and its regional development differences on the perspective of spatial structure of tourism original region and tourist type structure.The results are as followings: The inbound tourism developes rapidly and stably,but compared with the whole county,its speed is rather slower.The Tourist marketing depends on Taiwan-Hongkong-Macow Marketing with a highly spatial-concentriton.Foreigner,Taiwaner and Hongkong-Macao people make up of the whole inbound tourist marketing.The competitive advantage of Taiwan,America are very notable but this of other main tourist original region is unremarkable or being weakened.The inbound tourism development between 9 cities of Fujian Province is umbalanced and lack of interactiton.The stucture of tourist consume is unseasonable.The future marketing needs to focus on market of women,the old,students and religious pilgrimage.At last,this article makes suggestion to enhance tourist market survey,adhere to the strategy of international route,and strengthen the cooperation between regions and so on.