COMPARATIVE STUDY OF COMPETITIVE POWER OF TRAVEL SERVICE INDUSTRY——A CASE STUDY OF JIANGSU AND ZHEJIANG PROVINCES
基于2007年浙江和江苏旅行社行业调查数据，构建三级指标体系评价两省旅行社竞争力，发现浙江整体弱于江苏，并提出提升建议。
This paper first reviews and teases scholars’ research results of tourism comparative study.Then it establishes a three-level index system for evaluating the competitiveness of travel agency industry by adopting 6 indexes as operation efficiency,market,scale,human resource,manufacture and cost.Based on annual survey data of travel service industry of Zhejiang and Jiangsu provinces in 2007,the paper analyzes the competitive power of travel service industry of the two provinces.The results of the analysis indicate that travel service industry of the two provinces both develop well,but as a whole,travel service industry of Zhejiang is not so well as Jiangsu.Therefore,in the end of the article we propose some countermeasures and suggestion to enhance the competitive power of Zhejiang travel service industry.