NATIONAL LEISURE DRIVE MECHANISM RESEARCH——BASED ON THE SEM ANALYSIS OF LIFESTYLE,INFORMATION AND LEISURE CONSUMPTION BEHAVIOR
通过因子分析和结构方程模型，探讨了生活方式、刺激信息、感知形象、价格敏感度和体验质量对国民休闲消费行为的影响，构建了国民休闲消费行为模型，为政策制定提供参考。
With the development of the national economy,national leisure conditions are ripe for development.At the same time,the spread of financial crisis calls for a national leisure macro-stimulating plan,National Leisure Outline is stepping up efforts to develop.In this particular historical moment,research on the macro perspective of national leisure-driven mechanism in order to the adjustment and the development of policy no doubt has a special and important significance.This paper reviews the researches of behavioral patterns of consumers and national leisure,and makes a hypothetical model of national leisure consumption behavior.Using factor analysis and structural equation modeling to verify and revise the model,the paper analyzes the structural relationship between lifestyle,stimulus information,perceptual image,price sensitivity and quality of experience.Conclusions of the paper put forward a national leisure consumer behavior model and an analysis of national consumption-driven mechanism for leisure.