THE ANALYSIS OF MASS TOURISM AND ALTERNATIVE TOURISM IN CONCEPTION AND PRACTICE
分析了大众旅游和替代旅游的概念、效果和可行性，讨论了各自的优缺点，并提出了在开发中应持有的态度。
With the impetus of scale economy,mass tourism rises due to its fixed price,standard service and large-scale selling.Together with its popularity,a lot of negative effects come in the destination.It becomes the synonymy of eco-destroyer and pollution maker.People start to animadvert on mass tourism and search for a new form of tourism.Then the alternative tourism comes into being. This paper tries to analyze the conception,effect and feasibility of mass tourism and alternative tourism,discuss their advantages and disadvantages,and bring the attitude towards them in exploitation.