Mastering the Dynamic Match among Market, Product and Technology
研究了三星电子如何通过掌握市场、产品与技术之间的动态匹配原则实现快速崛起,并从中提炼出对中国企业的战略启示。
Product development strategy plays a critical role in Samsung Electronics’ fast rising and growth. It examines the evolution of the product development strategy of Samsung Electronics,analyzes how it has mastered the fundamental principle of dynamic match among market,product and technology,and derives from it valuable strategic implications for Chinese firms.