MULTIPLE TIME DIMENSIONS OF VISITORS’BEHAVIOR BASED ON THE INTERACTIVE FUNCTION OF TOURISM WEBSITES
利用Alexa和流量查询系统获取中国各类旅游网站访客的日、周、年时间序列数据，研究多重时间维度下访客行为特征，特别关注网站互动功能的作用，为电商企业制定营销策略和广告投放提供依据。
we get the time series data of visitors’ behavior in a day, a week, and a year by using Alexa and traffic inquiry system of various types of tourism website in China. Based on the above, we study the character of visitors’ behavior under the multiple time dimensions, and especially focus on the role of interactive function of tourism website. This study argues that: ①The maturation curve fitted by traffic activity rate can expresses the character of visitors’ behavior changing with time, and the comparison of maturation curve and evened value curve shows the deviation of activity rate. ②The extension and complication of time distribution form of the visitors’ behavior generates based on the diversification of website needs and corresponding use time extension of website. It is the diversify needs that largely weaken the traditional distribution law of activity rate. ③Clarify the time distribution diversity change of visitors’ behavior in tourism website contributes to carry out pertinence product design and service online. When come to E-service enterprise developing E-commerce, we can establish website marketing strategy and website advertisement set according to the diversity needs of time distribution.