THE DEVELOPMENT STRATEGIES OF ZHANGJIAJIE'S TOURISM INDUSTRYBASED ON THE STAKEHOLDERS THEORY
调查了张家界旅游发展的利益相关者，提出了六条策略，包括加强社区参与、提升员工素质、保护自然美景、细分市场、深加工文化物质资源以及提高服务水平，对旅游管理者和政策制定者有参考价值。
The development of tourist destination should give full consideration to the benefits of the stakeholders.This paper investigates the stakeholders of Zhangjiajie's tourism development.Based on the survey,it puts forward the strategies towards developing tourism essence.The strategies are as follows: first,the four stakeholders should cooperate so as to reinforce community involvement;second,more talents on tourism planning and management should be recruited and more qualities should be raised for the low-echelon employees;third,the natural beauty of the tourist resources should be explored and protected;fourth,more attention should be focused on the regulation of the tourists and subdivision of the market based on the sustainable development policy;fifth,it is vital to process the cultural and material resources intensively so as to improve the additional value of the tourist products;last but not least,the level of service should be improved by establishing ethical agreement and detailed standards.