Research on Optimizing Chain of Tourism Industry in Middle Area
分析了中部地区旅游产业链存在的市场引导不足、合作竞争弱、利润分配缺失等问题，提出通过转变政府引导、强化中介协调来优化产业链、提升整体竞争力。
The future competition in the travel industry depends on the integrated competitiveness and the optimization of the industry chain. There are such problems in the travel industry in Middle China as less guidance of the market, low cooperative competition of the industry chain, absence of profit allocation systems, appearance of bottlenecks and many other weaknesses. Therefore, only by transforming the government guidance can we optimize cooperation of enterprises, strengthen the coordinative functions of intermediaries and integrate the travel industry chain to promote the overall competitive advantages.