A CASE STUDY ON THE CONVENTION TOURIST QUALITY EVALUATION IN SHANGHAI
构建了会展旅游质量评价量表，提取了参会代表评价的主要因素，并探讨了决定其评价的原因，对上海及杨浦区会展旅游提升有参考价值。
Convention tourism product has been a key element of urban tourism system of Shanghai.This thesis constructed the evaluation scale for convention tourism quality,based on which main factors of convention tourism quality evaluated by delegates were abstracted,and then explored the reasons determing their evaluation.Previous research on convention tourism was scarce,not to mention those from the view of delegates constituting the biggest group of convention tourists.From this point,this-empirical study could not only contribute to convention tourism research pool,but also shed light on the improvement of convention tourism in Yangpu district as well as in Shanghai as an international convention destination.