EMPIRICAL RESEARCH ON THE RURAL TOURISM TOURISTS SAFETY COGNITION
通过调查乡村旅游游客的安全认知，识别出影响游客安全认知的因素，为乡村旅游安全管理提供参考。
Tourism activities are based on culture communication,and it is involved in economy,politics,society etc.So tourism activities are comprehensive mass activities.Tourism safety is an important form of society safety.Along with the tourism development in China,the importance of tourism safety problems is more and more remarkable.Although there are abundant of resource and beautiful scene in rural tourism area,because of lack of effective government rule,there are many hidden dangers in the developing of rural tourism.From the investigation of rural tourists safety cognition,We got tourists safety cognition factors.