RED-TOURISM PERFORMANCE EVALUATION BASED ON TOPSIS METHOD——TAKING THE LEADERS’HOMETOWM RED TRIANGLE AS CASES
基于政府发展红色旅游的目标和利益相关者理论,构建了包含旅游投资、员工数、资源等级、收入、游客满意度和教育效果的评价体系,用TOPSIS方法建模,以领袖故里红色三角为例验证了该体系的有效性。
According to our government purpose to develop Red Tourism, and its performance characteristics, and stakeholder theory, Red Tourism Performance Evaluation System includes tourism investment, the number of employees, the grade of tourist resources,tourism revenues,tourists satisfaction, the effectiveness of education. Using the Extreme Value Method and Variation Coefficient Method to treat indicators, establishing evaluation model by TOPSIS Method, taking the Leaders' Hometown Red Triangle as an example, indicate the evaluation index system and the evaluation method is basically applied to Red Tourism performance evaluation.