THE MARKET COMPETITIVE FORM AND MARKET DYNAMIC DEVELOPING MODEL IN TOURISM SYSTEM
提出了旅游系统的市场竞争形态与市场动态发展模型,将区域旅游市场分为四类,用于定量分析竞争特征、比较不同市场并预测变化趋势。
The market competitive form (MCF) and the market dynamic developing model.(MDDM) of tourism system are pro-posed in this paper. Using this model the regional tourism market is compartmentalized into 4 types, such as bright-star mar-ket, golden-ox market,child market and thin-dog market, this model can be used not only to analyze quantitatively the realis-tic eompetitive features in the market and make quantitative comparison and classification about different markets of the same sys-tem, but also to reveal the fact that every market competitive state is coustantly changing. On the basis of this, the tendency ofthe market can be predicted. By using this model, the statistics data of foreign tourists in recent years can be processed withLotus 1,2,3(5.0) to establish the competitive state and its transference of the tourism-source-markets.