The Ethnographic Method in CSR Research: The Role and Importance of Methodological Fit
指出CSR研究对文化、实践和互动如何塑造CSR知之甚少，提出用民族志方法填补这一空白，并构建了一个多阶段框架，展示三种民族志如何应用于CSR研究，强调方法论契合对研究质量的关键作用。
Corporate social responsibility (CSR) research has burgeoned in the past several decades. Despite significant advances, our review of the literature reveals a problematic gap: We know little about how culture, practices, and interactions shape CSR. On further investigation, we discover that limited research utilizes ethnography to understand CSR, which may provide some explanation for this gap. Thus, the purpose of this article is to illustrate the utility of ethnography for advancing business and society research via a multistage framework that demonstrates how three different types of ethnography may be applied to the exploration of CSR. We specifically focus on the alignment between stages in the research process, or methodological fit, as a key criterion of high-quality research. In doing so, we provide researchers embracing different worldviews a tool they may utilize to conduct and evaluate ethnographies in business and society research.