Using Experimental and Neurological Data to Gain a Deeper Understanding of Realization Utility Theory
结合实验设计与脑成像技术，研究实现效用理论如何解释房地产投资信托交易行为，发现局部盈亏比全局盈亏更关键，财务偏度显著影响交易，且市场内表现影响市场外任务思考努力程度。
Abstract Starting with the premise that realization utility theory helps explain trading behavior, this study combines a carefully crafted experimental design with functional magnetic resonance imaging technology to offer a more inclusive examination of factors that affect REIT trading behavior beyond whether a REIT is simply trading up or down. We add to the nascent field of neurological real estate by finding that local gains/loss domains are more relevant than are global gain/loss considerations, financial skewness is a significant determinant of trading behavior, and that performance inside the REIT market influences how hard subjects think when performing tasks outside the market.