THE RESEARCH OF TRAVEL DEMAND FUNCTION
针对旅游景点价格稳定难以直接观测需求的问题，用旅行综合成本替代价格，结合游客收入和时间机会成本，建立基于出游率和综合成本的旅游需求函数，提供了一种简便可行的计算方法。
The price of tourist attraction is stability which is hard to work out the travel demand function with the adoption the direct observational method. With the study of travel cost method, this paper uses the complex cost of travel to replace the price of tourist attraction price. Considering the income of traveler and the opportunity cost of time, this paper establishes the demand function of tourist attraction with the indexes of travel rate and complex cost of travel. This paper finds out a simple and feasible method to calculate demand function of tourist attraction