REGIONAL GLOBALIZATION OF INTERNATIONAL TOURISM ENTERPRISES DURING THE E-ERA AND ITS' GUIDANCE TO CHINESE FIRMS
通过国际旅游企业的区域收入一手数据，揭示了其区域全球化特征，并建议中国企业坚持区域国际化战略。
This essay reveals regional globalization of international tourism firms through firsthand statistics of regional revenues of these firms.Also,it arouses strategic reconstruction to Chinese firms to hold on to Chinese regional internationalization.