A TENTATIVE STUDY ON THE DESIGN OF THE URBAN TOURISM IMAGE IN LANZHOU
针对兰州旅游形象不佳的问题，从理念、视觉和行为三个层面系统设计了城市旅游形象，对旅游规划者和城市管理者有参考价值。
Lanzhou, the capital of Gansu province and the tourism center in the upper reaches of Yellow river, doesn't make itstourism development synchronize with its distinctive position. One of the reasons is that the tourism image is not pleasant. Forthis purpose, this article summerizes the relative theories of design of tourism image, and makes a systematical design abouttourism image of Lanzhou from 3 perspectives: mind, visual and behavioral images on the basis of the detailed analysis of tourismresources in Lanzhou.