Difference of Euro-American and Japanese Enterprise Cultures and Its Impact on the Development of Regional Enterprise Networks:A Case Study of Automobile Industry
比较欧美与日本企业文化的差异，以汽车产业为例分析其对上海和广东汽车企业网络的影响，发现欧美文化更易让本地企业进入网络，而日本文化能更快建立网络但技术锁定更极端。
With the strategy of exchanging market for technology being put forward,more and more multinational enterprises and enterprise cultures from western developed countries such as America,Europe and Japan were pouring into China.Firstly,this paper made a comparative analysis about the difference of Euro-American and Japanese enterprise cultures.And then taking automobile industry as an example,the impact of the difference of Euro-American and Japanese enterprise cultures on Shanghai automobile enterprise network and Guangdong automobile enterprise network was further analyzed.The results showed that Euro-American enterprise culture stressed the concept of individualism,rationalism and equality,while Japanese enterprise cultures emphasized the concept of collectivism,emotionalism and hierarchy.Because of difference of Euro-American and Japanese enterprise cultures,it was easier for local enterprises to enter the network under the effect of Euro-American automobile multinational corporations than that of Japanese automobile multinational corporations,while the latter faced more intense competition than the former.Besides compared with the Euro-American automobile multinational corporations,the Japanese ones could set up local enterprises network more quickly,and had stronger and more frequent innovation effect on the regional enterprise networks,but it was available only in the closed supplier network.That was,locking technology of Japanese automobile multinational corporations was becoming more extreme.Finally,according to analysis of the impact of the difference of Euro-American and Japanese enterprise cultures on Shanghai automobile enterprise network and Guangdong automobile enterprise network under the driven of multinational automobile corporations,some corresponding countermeasures were put forward.