COMPARISONS OF ECOTOURISTS AND GENERAL TOURISTS IN BEHAVIOR CHARACTERISTICS: A CASE STUDY OF BAIHUA MOUNTAIN NATURE RESERVE IN BEIJING
以北京百花山自然保护区为例，比较生态旅游者和普通旅游者在人口统计、动机、环境态度和管理倾向上的差异，发现中国生态旅游者更年轻，且直接限流措施可能驱离生态旅游者。
This paper based on an effective classification of ecotourists and general tourists,we conducted a thorough comparison of the characteristics between the ecotourists in Baihua Mountain and general tourists from several perspectives.Looking at the demographical statistical characteristics,we verified the conclusion of foreign researchers that ecotourist are more educated and have more income than general tourists.We discovered that the majority of the Baihua Mountain ecotourist are young peoples between the age of 18 and 34(over 70% of all samples),and is quite different than ecotourists abroad,where the majority are middle-age peoples between the age of 35 and 54.In terms of motivation characteristics,we didn't found too much difference between the ecotourists and general tourists in Baihua Mountain and their counterparts in abroad.Comparing with developed countries such as Canada,the variations of the motivation between the ecotourists and general tourists in China is smaller.In terms of the environment attitude characteristics,ecotourists are much better than the general tourists.In terms of management tendency characteristics,we found Baihua Mountain tourists are more in favor of indirect management.Hence,simple direct management measures such as limiting the number of visitors will most likely push much more ecotourists out of the doors of nature reserves.In China today,most of the researches on ecotourism are still in the phase of introducing the concept,real case studies are very rare.Among the few real case studies,most of them are focused only on analyzing the resources of the ecotourist destination.