INVOLVEMENT INFORMATION DIFFERENCE ON PRE-VISIT DESTINATION IMAGE FORMATION
研究了游客从旅行社和互联网获取信息时，信息涉入来源、数量及个人网络经验对游前目的地形象的影响，发现同时从两者获取信息反而导致形象更差。
The pre-visit image of tourism destination perceived by tourists is an important factor for their tourism decision-making,and difference of information involvement perceived by tourists has an effect on formation of tourism destination pre-visit image.The paper uses the convenient sampling to investigate 408 tourists who got tourism destination information from the travel agency singly and not only the travel agency but the internet,and studies the relationship among tourism destination pre-visit image perceived by tourists and tourism information involvement sources,information involvement quantity and personal Internet experience capacity,from the point of tourism information communication.The finding shows that destination pre-visit image is worse when tourists get information from the travel agency and the Internet together,than when only from the travel agency.This effect is moderated by the degree of improvement of tourist personal information process capacity experience,and some suggestions are put forward.