AN EMPIRICAL RESEARCH ON PURCHASING BEHAVIOR IN THE SELF-DRIVING TOUR BASED ON THE INVOLVEMENT THEORY
以少林寺景区自驾游客为样本，通过问卷调查分析不同卷入程度对购买行为的影响，为旅游营销和管理提供参考。
In this paper, the Shaolin Temple scenic driving tourists from the study, sample survey methods used to obtain basic data, the theory will be involved in the introduction to the act of self-driving tourists to the study, analysis of different degrees of involvement in self-driving tourists to the difference in behavior for the relevant production, marketing, services, management and other departments for reference.