STUDY ON SYNTHETICAL EVALUATION FOR TOURISM ENVIRONMENTAL QUALITY OF CITY IN VIEW OF TOURISTS——A CASE STUDY OF NANJING AND SUZHOU
从游客审美需求出发,构建了基于游客判断的旅游环境质量评价指标体系,并以南京和苏州为例进行实证评价,验证了方法的合理性。
The tourists' aesthetic demand is the base for evaluating tourism environmental quality. This paper tries to make a synthetical evaluation for tourism environmental quality of city in view of tourists. By the way of tourists' judgement is the indicator system established, and are the weights and evaluation values of the indicators determined. In the end the authors make a practical evaluation for the tourism environmental quality in Nanjing and Suzhou. The result shows that the method is reasonable.