Analysis of the Influencing Factors for Willingness to Pay of Payment for Ecosystem Services of River Basin:A Case of Changsha Reach of Xiang Jiang River Basin
用结构方程模型分析湘江长沙段居民对流域生态系统服务的支付意愿，发现外部特征、现状评价和心理特质比传统社会经济因素更有解释力。
This paper was to analyze the influencing factors of willingness to pay(WTP) for payment for ecosystem services of river basin by structural equation model and CVM datas on the case of Changsha reach of Xiang Jiang River basin.Findings of this study could be drawn as follows:it is more comprehensive explanatory power to treat external characteristics,current situation evaluation,psychological trait as the main influencing factors of WTP than traditional research regarding personal socio-economic characteristics as the influencing factor of WTP.The analytical method of structural equation model is more superior and constructive of overall than that of traditional regression equation.The WTP for payment for ecosystem services not only depends on external condition and existing ability,but also depends on psychological trait.