A STUDY ON COMPARATIVE ADVANTAGE AND DEVELOPMENT METHOD OF MARKET IN GERMANY
从休闲时间、经济基础、出境消费等角度比较德国与美英等国的出境旅游市场优势,分析六大发展趋势,提出在中国开发德国旅游市场的策略。
From the aspects of the leisure time?economic basis?number of outbound tourist consume?tourist ratio of resident?producing ratio of international tourism and policy orientation, this paper compares Germany with America?England?Canada?France?Italy and Japan and analyzes comparative advantage of outbound tourism market in Germany. According to the six development trends of outbound tourist market in Germany and present conditions of German tourist market in China, the author elaborates the strategy of developing Germany tourist market in China.