CONSTRUCTION AND APPLICATION OF INDEX SYSTEM ON MEASURING INTERNATIONAL TOURIST CITY
构建了包含10个二级指标和70个三级指标的国际旅游城市测度体系,用层次分析法确定权重,并对南京和苏州进行实证,发现两城市旅游资源一流、服务二流、营销三流。
Recently more and more domestic cities have put forward the goal of building international tourist cities,and started to carry out it.However,research on this field is limited.This paper builds an index system on measuring international tourist city,including 10 indexes of second grade and 70 of third grade,uses the AHP method to determine the index weight,and finally makes a preliminary empirical study on Nanjing and Suzhou.The result indicates that Suzhou's scores are slightly above those of Nanjing in many indexes,and the two cities both have achieved preparatory tourism internationalization.In summary,basic features of international tourism industry in the two cities are topping resources,second-rate service,and third-rate marketing.Economic,social and ecological environment of the two cities can elementarily comply with international standards,but they have weak capacity of international exchange and cooperation.