COMPLEMENTARY ASSETS IN ANIMATION ENTERPRISES:THE MAKING OF ANIMATION INDUSTRY CLUSTER IN SHENZHEN
用互补资产概念解释好莱坞和秋叶原动画产业的商业模式，分析深圳动画产业缺乏互补资产的问题，指出培育内外互补资产是升级中国动画产业的可能路径。
Animation industry makes high profit in developed economies,while in China it's the opposite.With the concept of complementary assets,this paper explains the business models and the characteristics of Hollywood and Akihabara's animation industries,and illustrates the failure of Thru the Moebius Strip,the product created in 2001 in Shenzhen and the success of Shenzhen National Cartoon and Animation Industry Base setting up in 2006.The paper analyzes the problems of Shenzhen animation industry,and finds out that lack of complementary assets is one of the primary factors puzzling Chinese animation industry development. The paper concludes that to shape local complementary assets include internal and external ones is a possible way to upgrade local animation industry of China. In this regard,local cluster with local division of labour and external complementary assets will help the making of animation industry cluster.