A Study on the Policy-Influenced Factor to Tourism Consumption and Its Enlightenment——Based on the Survey of Consumers in Hangzhou
基于杭州游客和居民的问卷调查，归纳出优惠、保障、管理、假期和金融五类政策影响因素，并比较它们对不同游客群体的影响差异，为政府制定刺激旅游消费的政策提供启示。
Based on the questionnaires of tourists and the residents in Hangzhou,the paper summed up 5 policy-influenced factors to tourism consumption.Such as preferential policy,indemnificatory policy, managed policy,holidays policy,financial policy.And the paper also compares the effection of 5 policy-influenced factors on individual properties of different visitors by adopting analysis methods of frequencies,factor,reliability and one-way ANOVA,in the hope of achieving enlightenment in drawing up the policy of stimulating tourism consumption for the government.