THE DYNAMICS OF TOURISM CLUSTER IN WULINYUAN HERITAGE TOURISM DESTINATION
以武陵源世界遗产地为案例,运用系统分析方法,研究旅游集群的动态演变规律,识别驱动其发展的正反馈机制,为地方政府制定集群政策提供参考。
The study attempts to understand the dynamics of tourism clusters,a less studied subject,by carrying out a case study of Wulingyuan World Heritage tourism destination.By analyzing the dynamics of the tourism enterprises in the tourism destination and in depth interview and by applying the system analytical methodology,the patterns of the tourism clusters are explored and the underlying structures are identified.It has found out that the tourism cluster in Wulingyuan can be divided into three stages.By applying system analysis methodology and complexity theory,the study also identifies major positive feedbacks driving the growth and development of the tourism cluster.The infrastructure investment driven growth strategy dominated by the local government has obtained synergies from the market driven development strength to lead a path dependence development pattern of tourism cluster in Wulingyuan world heritage site.Local government should formulate a cluster based policy framework to further facilitate the cooperation and innovation diffusion which determines the competitiveness of the tourism destination.