THE DISCUSSION ON SERVICE CONTROL TRANSFER PHENOMENON IN RURAL TOURISM
研究了乡村旅游中服务控制从服务提供者向游客转移的现象，分析了其本质是主客体关系的位移，符合现代服务与旅游市场规律，但乡村旅游服务实践脆弱需保护。
Rural tourism is a category of modern tourism,it has a strong leisure function.If there is strength in service of rural tourism,scholars have different understanding.The difference with hotel service is that rural tourism has no pre-arrangements,so the guests have more opportunities to choose services and service space.This is a transfer of service control.In essence,the transfer control service reflects displacement of the relationship between subject and object.It’s a simple and oriented thinking,which is in line with the modern services and the law of tourism market.This will bring the change of tourism service concept.Rural tourism services ideal and practice are relatively fragile,they need to be protected.