BEIJING TOURISM FRUIT INDUSTRY SWOT ANALYSIS AND DEVELOPMENT STRATEGY CHOICE
用SWOT方法分析北京旅游果业的内部优劣势和外部机会威胁，得出应采取增长型发展战略的结论。
Since the 1980s,Beijing tourism fruit industry has developed greatly.To 2005,441 tourism picking orchard have been opened,the total areas are 18 500 ha,the same percentage of growth is 12.3%,tourists received 5 774 000 person,picking income up to 250 million yuan,the same percentage of growth is 16% and 19%,fruits picked 37.635 million kg.The SWOT analysis is a scientific method for formulating development strategies in modern engineering consulting industry.This method firstly gives a comprehensive analysis to the internal strength and weakness,external opportunity and threat,and then gives a choice for the best development strategy.S—strength,W—weakness,O—opportunity,T—threat.Using the SWOT method to analyze Beijing tourism fruit industry,the S—W score is 1.635,the O—T score is 0.784,the interchange point falls into the first quadrant,so the growth development strategy should be taken.