ANALYSIS OF COMMERCIAL COMPETITION IN SUPERMARKET
分析了文沙东区两家超市的竞争因素，包括选址、客户、管理、服务和宣传，指出良好选址、灵活管理、优质服务和充分宣传对超市成功至关重要。
This paper introduces two supermarkets in the Wenshadong District: HUIKELONG and ZHENSHIHUI, which had been the neighbourhood shopping centers and which had competed intensly. But HUIKELONG failed. Factors as commercial locations, customer conditions, attractions, management, service and propaganda are analysed. Conclusions come out that a good commercial location, flexible management, first-rank service and enough propaganda are important jobs for a supermarket. Besides, to take advantages of attractions nearby is good to the development of a supermarket. So, studying customers' shopping behavior, shopping psychology and shopping custom can benefit formulating an appropriate strategy.