MICE TOURISM——THE TURNING POINT TO DEVELOP TOURISM INDUSTRY IN YIWU
分析了义乌发展会展旅游的优势与劣势，提出会展旅游是义乌旅游业突破的关键，并研究了适合的发展方法。
Under the international tendency of tourism market developing from west to east, development of MICE tourism will create a bright future for tourism industry in China. As a city located in the middle of Zhejiang province, Yiwu is a famous market for commodity. She not only has a large number of international passenger,but also is rich in tourism resources. On the basis of the analysis about the strengths and weaknesses of the MICE tourism resources in Yiwu. We bring forward the possibility and do a research on the suitable methods to develop MICE tourism. We make sure that development of MICE tourism will be the breakthrough for tourism industry in Yiwu.