RURAL CULTURE AND DEVELOPMENT OF RURAL TOURISM
探讨乡村文化作为乡村旅游本质，分析其对游客决策的影响，并提出通过参观、体验或综合文化模式开发乡村旅游产品。
Rural culture is the total of things and phenomenon that mankind and nature of village have created out when they make theirs interactive.It has characteristics such as nature,productive and fragility,etc.Rural culture exerts an important influence on visitors' travel decision and can meet the need of people's rural tourism.It's the main reason of producing the rural tourism.The essence of rural tourism is the rural culture.We should pay attention to strengthening the strong cultural image of village in rural tourism development.We can adopt the visiting cultural model,the experienced cultural model or the synthetic cultural model to develop the serial tourism products of rural culture.