理解消费者在国际市场中与品牌网站互动的动机：来自美国、中国和韩国的证据

Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea

• Dana L. Alden 通讯
• James Kelley · 阿联酋大学
• James B. Youn
• Qimei Chen