探索组织对内向-外向营销技术采纳的倾向：纯电商与点击加实体公司的案例

Exploring organizational propensity toward inbound–outbound marketing techniques adoption: The case of pure players and click and mortar companies

• Gianita Bleoju 通讯
• Alexandru Căpățînă
• Elisa Rancati · 米兰比可卡大学
• Nicolas Lesca