争夺家庭品类预算:经济型自有品牌能否捍卫超市对抗硬折扣店的威胁?

Battling for the Household's Category Buck: Can Economy Private Labels Defend Supermarkets Against the Hard-Discounter Threat?

Journal of Retailing · 2016
被引 32
ABS 4
零售竞争自有品牌营销策略消费者行为