Information technology diffusion: building positive barriers
本文探讨如何为信息技术创新构建积极障碍，即阻止创新扩散到不期望的采用者群体，利用扩散促进因素的反向应用来保护专有创新的安全与隐私。
This paper demonstrates how to build positive barriers to the diffusion of an information technology innovation. Positive barriers are desirable elements that disable the diffusion of an innovation to an undesired set of potential adopters. System developers are motivated in many ways to construct such positive barriers, for example, by security and privacy of proprietary innovations. This paper draws on the broad research that has illuminated the enabling factors in the diffusion of information technology, and shows how selected examples of these factors can also be applied in usefully constructing barriers against diffusion.