价值共创实践与能力：跨B2B系统的持续有目的参与
Value co-creation practices and capabilities: Sustained purposeful engagement across B2B systems
Industrial Marketing Management · 2016
被引 182
ABS 3
- Javier Marcos Cuevas 通讯
- Satu Nätti
- Teea Palo
- Jasmin Baumann
价值共创B2B营销知识管理商业模式价值网络