Measuring the Efficiency of Web Site Traffic Generation
提出了一个网站生产率模型，将页面浏览量视为产出，网页、脚本等视为投入，通过非参数生产函数找出流量生成效率最高的网站，并发现小众内容网站平均效率更高。
Abstract A productivity model for Web sites is developed in which page views are treated as outputs, and Web pages, scripts, and certain other Web constructs as inputs. A non-parametric production function is constructed, based on empirical data for a number of Web sites, making it possible to determine which sites are most efficient at generating Web traffic. For inefficient Web sites, reference sites are given from which they can learn in order to improve their performance. Web sites with special-interest content are found to perform, on average, more efficiently than those with general-interest content. Keywords: BENCHMARKING DATA ENVELOPMENT ANALYSIS PRODUCTIVITY WEB SITE PRODUCTIVITY WEB SITE TRAFFIC