Servicing academics and building relationships: the case of two university commercialisation offices in Australia
采用权变视角，通过澳大利亚两所大学商业化办公室的案例研究，识别出“服务提供者”和“关系建设者”两种战略模型，并发现大学领导力、CEO意识形态和学术支持是塑造这些模型的关键因素。
Adopting the contingency perspective, we examine the strategic orientation of university commercialisation models by conducting an explorative multiple‐case study of two university commercialisation offices (UCOs). We base our study in Australia, a relatively small, open OECD trading economy, where universities are under strong pressures to commercialise. While existing literature mainly focussed on quantitative and revenue‐based measures of university commercialisation performance, we identify two different UCO strategic models: ‘service‐provider’ and ‘relationship‐builder’. We also find university leadership, CEO ideology and academic awareness and support as key factors that shape UCO strategic models.