Some Problems in Using Subjective Measures of Effectiveness to Evaluate Entrepreneurial Assistance Programs
研究比较了创业培训项目中客户满意度、绩效归因和客观绩效指标的关系，发现主观满意度与绩效无关，而归因指标与客观指标相关，提示仅依赖主观评价可能误导项目效果判断。
Two samples of entrepreneurs and small business owners who received assistance from entrepreneurship training programs were used to Investigate the relationships between (1) subjective measures of client satisfaction, (2) perceptions of performance Improvements attributable to the programs, and (3) objective measures of post-assistance business performance. The results show that subjective measures are not correlated with either attributions of performance or actual performance. Clients’ attributions of the portion of performance improvements attributed to the programs are generally correlated with the objective measurements. An implication seems to be that program evaluations relying exclusively upon participants’ satisfaction or subjective judgments of program effectiveness may lead to erroneous conclusions about a program's impact on venture performance. Conversely, measures of attribution, used In conjunction with objective measures, may be useful to support claims for causal connections between assistance programs and subsequent client performance.