The Impact of Resources and Strategic Orientation on Small Retail Firm Performance
研究调查了澳大利亚塔斯马尼亚小型零售企业的资源与战略导向对绩效的影响，发现信息资源和财务资本正向影响绩效，且探索者战略导向的中介作用更强。
This study examined the relationship between firm resources, strategic orientation, and performance in small retail firms. Surveys were mailed to small retailers throughout Tasmania, Australia. Responses (n = 384) showed resources positively related to performance were informational (business information systems) and access to financial capital. Strategic orientation (prospector and defender/analyzer) were positively related to performance. Further, both a prospector and defender/analyzer orientation positively mediated the relationship between resources and performance, the former being the stronger mediator. The results of this study demonstrate which firm resources relate to small retail firm performance, and the positive effect, in particular, of a prospector strategic orientation.