The role of values for voluntary reductions of holiday air travel
基于对当地气候变化和节能项目参与者的半结构化访谈，研究发现自愿减少假日航空旅行的人更易承认自身行为对气候变化有贡献，并感到有道德义务采取行动，且与主流社会规范保持距离，这些特征与自我超越和自我导向的价值观相关。
Recent research has shown that holiday air travel constitutes a typical value-action gap as many people continue to fly despite their concerns about climate change. However, some people do voluntarily reduce their holiday flights. Little is known so far about the role that values play in this decision. This paper examines this question based on semi-structured interviews with participants in local climate change and energy-saving projects. It finds that people who voluntarily reduce their holiday air travel are more ready than those who continue to fly to accept that their behaviour makes a contribution to climate change; that they feel a moral imperative to act regardless of its effectiveness in mitigating climate change; and that they distance themselves from socially dominant norms related to holiday air travel. This paper argues that these characteristics are connected to values of self-transcendence and self-direction, and that in this way values remain important for understanding and supporting low carbon behaviour.