B2B企业新产品开发中研发-销售合作与研发-营销合作的权变作用
The contingent roles of R&D–sales versus R&D–marketing cooperation in new-product development of business-to-business firms
International Journal of Research in Marketing · 2016
被引 63
ABS 4
- Christian Homburg
- Sascha Alavi
- Thomas Rajab
- Jan Wieseke 通讯
新产品开发B2B营销研发管理组织合作