Foucault, Discourse, and the Birth of British Public Relations
本文运用福柯的话语哲学,分析两次世界大战之间英国企业公共关系的兴起,认为它是国家宣传、大众媒体和社会批评共同作用的结果,旨在帮助企业通过社会项目和叙事策略获取公众好感与制度合法性。
This article analyzes the emergence of public relations among corporations in interwar Britain. It adopts a discursive approach and applies the philosophy of Michel Foucault. It argues that public relations was a result of state propaganda during World War I, the emergence of a mass-media society, and criticism from a range of groups toward corporations during the period. It acted as an emergent institutional text, which taught corporations how to create corporate identities so as to garner public good will and institutional legitimacy. This was achieved by a range of strategies, including social programs and the creation of corporate narratives.