Value co-creation between firms and customers: The role of big data-based cooperative assets
通过多案例研究，提出基于大数据的合作资产理论框架，识别四种大数据资源和四种数字平台，探讨企业如何利用服务主导逻辑转化大数据资源以促进价值共创，为大数据时代的企业提供新视角和竞争策略。
To better understand how big data interconnects firms and customers in promoting value co-creation, we propose a theoretical framework of big data-based cooperative assets based on evidence of multiple case studies. We identify four types of big data resources and four types of associated digital platforms, and we explore how firms develop the cooperative assets by transforming big data resources via the theoretical lens of service-dominant logic. This study offers a new theoretical perspective on value co-creation and an alternative competitive strategy in the era of big data for firms.