Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago
通过民族志方法研究体育酒吧ESPN Zone芝加哥中男性角色行为如何被激发和表现，探讨性别行为在主题消费环境中的呈现。
The consumption of spectacular experience is of increasing interest to consumer researchers. Much of this consumption occurs in themed environments. These environments arouse and motivate consumers in multifaceted ways. In this article, we explore the ways in which gendered behavior is elicited and enacted in a sports bar venue. Using ethnographic methods, we examine male role behavior as it is exhibited at ESPN Zone Chicago. We enfold our interpretation of this behavior in theorizing about sport, spectacle, and mass mediation