当增长停滞时

When Growth Stalls

HARVARD BUSINESS REVIEW · 2008
被引 25
人大 AFT50ABS 3

中文导读

自《财富》100强榜单创立以来,87%的公司曾遭遇收入增长突然且持续的下滑。本文分析了停滞的原因,并指导管理者如何预防。

Abstract

Of the companies listed on the Fortune 100 since its inception, 87% have experienced an abrupt and lasting drop in revenue growth. The causes of these stalls are known, and managers on the lookout can learn to prevent most of them.

企业管理收入增长市场营销财务